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Snapshot analysis of some Vista reviews February 4, 2007

Posted by nukemhill in Apple/AAPL.

Brian Tiemann has a quick-and-dirty analysis of some Vista reviews at his blog. Below is a repeat of a post I made on The Motley Fool.

Brian concludes with:

The journalists reviewing Vista seem to keep coming to the conclusion that while it looks awfully pretty, it doesn’t really do much to make computing any better of an experience, and the Mac—whose once-mind-bogglingly-glitzy interface now looks rather austere by comparison—seems to be all about getting down to efficient business and keeping your life in order over the years, whereas Vista jumps up and down trying to get you to pay attention to it, like a wrinkled ex-hipster in disco threads rocking out at a rave. Vista illustrates nothing so much as how less really can be more. I hate to sound like such a partisan, because really I’m glad to see that Microsoft is trying, and a great Vista would mean a greater Mac OS X in the future; but Apple seems to have won over the critical pundit market—which, though it doesn’t exactly represent the computing world as a whole, is sure to have a pretty big impact on it. People are seeing in Vista that this is what we’ve been waiting for all these years, and… it’s just kinda “okay, so what next?” I mean, if even the Penny Arcade guys are Vista-doubting Mac people now (you need to catch up), then Windows has been relegated—just like in the ads—to the older generation, the unhip, the workmanlike, the unintentionally nebbishy that tries so hard to be cool that it just embarrasses itself.

Yes, he’s partisan. But he’s not shy about ripping Apple when necessary, and has acknowledged wins by Microsoft. I think he’s got a good feel for how Vista’s being received by the more objective pundits. (Is that an oxymoron?)

His point can’t be over-emphasized. This is a big opportunity for Apple to take way more than mind-share. Full system upgrades (as in purchases of brand new computers) are going to be very necessary for the vast majority of people who are interested in using Vista. 2007 and 2008 are a real opportunity for the Mac to make serious inroads. No, the corporate market isn’t coming our way in any significant fashion, for obvious reasons (compatibility with Exchange Server being the most obvious). But the home market is truly ripe for the picking.

If Apple keeps the upgrades coming on a regular basis for the mini and MacBooks, they’ll be absolutely cost competitive with anything in the PC market that will be powerful enough to run Vista. And that will be the deciding factor for many potential switchers. They’re going to read the reviews, and OS X will keep coming up as a viable option. Again and again and again.

The flood gates are about to open.



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